Incorporating Mobile Marketing Strategies into Your Business Plan
Mobile marketing has become one of the hottest marketing strategies and is expected to explode by next year. The potential for business owners to reach massive amounts of customers is the driving force behind sending marketing messages to mobile phone users.
Mobile marketing is a fairly new venue, so business owners will need to spend time learning the best ways to implement into their marketing plan. Presently, there are more than 5 billion mobile phone subscribers. Those who learn how to tap into this market could potentially turn their brand into a household name.
In addition to learning how mobile marketing works, business owners will need to know how to properly apply strategies to their business, and understand how to track and monitor results.
Just as with any other campaign, marketing messages should be tested and improved to make certain marketing funds are not wasted.
Several options exist for incorporating mobile marketing into existing business plans. However, prior to implementing this online marketing strategy, make certain to understand Federal Trade Commission (FTC) guidelines.
Handheld communication devices are an intimate person-to-person communication tool. Companies must be careful about the type of messages sent and frequency of campaigns to avoid intruding into their customers personal lives.
Mobile marketing can be an effective way to provide opt-in subscribers with time-sensitive information.
Companies can send private offers, discount coupons or codes, or announce ‘flash sales’ that require subscribers to act quickly to receive discounts.
Mobile marketing can be a great lead generation tool or used to build brand recognition. Many business owners are offering free ring tones, wallpapers, games or mobile apps to keep their business name at the forefront.
When establishing mobile marketing strategies it is best to determine goals before investing money into campaigns. Will you use mobile advertising as a way to build your brand or for direct marketing purposes? Do you plan on creating viral marketing campaigns that are short-lived or do you prefer ongoing campaigns that build upon previous marketing messages?
It is also important to establish a marketing budget that includes funds for advertising campaigns and employee salaries. Few people can engage in all marketing mediums without at least one fulltime employee. Staff members are needed to develop marketing campaigns and monitor results. Those who do not have sufficient staff will quickly fall off the mobile marketing bandwagon.
Sole proprietors and small business owners may find it beneficial to work with an online marketing agency. Working with experienced professionals allows business owners the opportunity to learn the ropes or turn their marketing campaign over to outside sources.
David Berkowitz, Editor of Advertising Age warns, “It is critical to understand your audience and how they are using mobile phones when creating marketing plans.” Does your demographic market use their cell phone primarily for texting, surfing the Web, taking photos, for social media, or playing games? Understanding how potential clients use their phone grants business owners the opportunity to provide messages in the most effective manner.
Venturing into this new marketing niche requires research and the development of a strong marketing plan. Presently, this advertising method is nearly untapped. Companies that take time to capitalize on the power of mobile marketing can potentially dominate their niche market.
Online Marketing DNA works with visionary business owners and entrepreneurs who want to master mobile marketing advertising campaigns. We offer VIP business coaching and extensively tested online marketing strategies that can help business owners dominate their niche. Discover how to launch your business to the next level at www.OnlineMarketingDNA.com.